Privacy Policy

Terms of Use and General Conditions of Sale

Edition of June 2, 2025

 

The website www.mydolcevitaitaly.com (“Website”) is owned by My Dolce Vita S.r.l. (“Data Controller” or “Seller”), with registered office at Via Torre Annunziata 28, 00177 Rome (RM), VAT no. 17763961004.

 

All information, support requests, or complaints can be submitted to Customer Service:

• via email at info@mydolcevitaitaly.com
• via phone at + 39 393 940 3377
• by using the contact section on the Website.

Terms of Use of Our Website

 

1. USE OF THE WEBSITE

 

By using the Website and/or placing orders through it, the user agrees to:

 

• use the website exclusively for lawful activities;
• not place false or fraudulent orders; where there are reasonable grounds to believe that an order is of such nature, the Owner reserves the right to cancel the order and report the matter to the competent authorities;
• provide their email address, postal address, and/or other contact details accurately and truthfully. Likewise, the user consents to the use of this information in order to process the order (see Privacy Policy).

 

If the information is not provided in full, it will not be possible to proceed with the order.

 

By placing an order through this Website, the user declares that they are of legal age (18 years old) and have the legal capacity to enter into binding contracts.

 

The Owner shall not be held liable for any inconvenience or damage arising from the use of the Internet, including service interruptions, external intrusions, the presence of viruses, or any other force majeure event.

 

2. INDUSTRIAL AND INTELLECTUAL PROPERTY

 

The domain name of the Website is the property of the Owner. The Website and its elements are the exclusive property of the Owner and/or the respective holders of intellectual property and/or copyright rights.

The Website as a whole, as well as its individual elements (such as photographs, texts, videos, logos, etc.), including the present legal documents, constitute intellectual works protected by the Industrial Property Code and the Copyright Law. Any total or partial reproduction, download, modification, or use of trademarks, videos, logos, and any other element on this Website, for any purpose and on any medium, is strictly prohibited without the prior written consent of the Website Owner or the respective rights holders.

 

 

 

 

General Terms and Conditions of Sale

PREAMBLE

 

These General Terms and Conditions of Sale (“Terms and Conditions”) govern the contractual relationship between the Owner and the Customer concerning the purchase of services sold by the Owner through the Website. They are made available to users to allow them to store and reproduce them.

The Preamble and the Terms of Use of our Website are an integral part of these Terms and Conditions.

Please read them carefully and print and/or save them on another accessible durable medium. You are also advised to carefully review the Privacy Policy and the Cookie Policy.

The Owner undertakes to keep these documents accessible and up to date. They may be modified or updated at any time by the Owner, and users agree to review them before placing any order.

 

1. DEFINITIONS

1.1. “Contract” refers to the distance sales agreement, i.e., the legal transaction involving the sale of services marketed through the Website, carried out remotely between the Owner and a final user within a distance selling system organized by the Owner, which uses the Internet as the sole means of communication.

Distance contracts are governed by Chapter I, Title III (Articles 45 and following) of Legislative Decree No. 206 of September 6, 2005 (“Consumer Code”), when a consumer is involved, and by Legislative Decree No. 70 of April 9, 2003, which regulates e-commerce.

 

1.2. “Customer” refers to a consumer as a natural person who is at least 18 years old and places an order for purposes unrelated to any entrepreneurial, commercial, artisanal, or professional activity they may carry out.

The Owner reserves the right not to process orders received from users who do not qualify as “Customers.”

 

1.3. “Order” means the purchase proposal that the user sends to the Owner by completing the order process described on the Website.

 

1.4. “Services” refers to the tourist experiences marketed on the Website.

2. AVAILABILITY OF SERVICE

2.1. The Owner reserves the right not to accept orders, regardless of their origin, that appear abnormal in relation to the quantity or frequency of purchases made on the site. The Owner also reserves the right not to accept orders from: a) users involved in ongoing legal disputes; b) users engaged in fraud related to credit card payments; c) users who have provided false, incomplete, or inaccurate identification data.

3. SCOPE OF APPLICATION

3.1. These Terms and Conditions apply to all sales made by the Seller through the Website. The applicable Terms and Conditions are those in force at the time the purchase order is submitted.

 

3.2. These Terms and Conditions do not govern the sale of products or the provision of services by third parties who may be linked to the Website through banners or other hyperlinks. The Owner does not monitor or control such external websites and, therefore, cannot be held liable in any way for the goods or services offered by such third parties or for any transactions between Website users and third parties.

 

3.3. These Terms and Conditions may be amended at any time. Any changes and/or new terms will be effective from the time they are published in the “General Terms and Conditions of Sale” section of the Website. For this reason, users are encouraged to consult the most updated version of the Terms and Conditions before placing any order. The Terms and Conditions in effect at the time of the order are the ones that will apply. Users are required to read carefully the latest version of these Terms and Conditions, which may be stored, reproduced, and printed on a durable medium, as well as all other information provided before and during the purchase process.

 

4. ORDER SUBMISSION PROCEDURE AND CONTRACT CONCLUSION

4.1. In accordance with the provisions of Legislative Decree No. 70 of April 9, 2003, regarding electronic commerce, the Seller informs you that the purchase procedure will take place as follows:

• Registration: to complete the purchase contract on the Website, you must register by creating an account and providing the required information. You are responsible for the accuracy and truthfulness of the data provided. By submitting your information, you warrant that: (i) you comply with all applicable legal and contractual provisions, and (ii) you are the legitimate owner of the data submitted, which must be true, accurate, and up-to-date;
• Order submission: to submit your order, you must complete the electronic order form and transmit it to the Seller electronically, following the instructions that will appear on the Website from time to time. The procedure is available in English and can be corrected, modified, or canceled at any time before submission;
• Order summary: before submitting the order, you will be able to identify and correct any errors in completing the form and read these General Terms and Conditions of Sale carefully. You can also print a copy for your personal use by using your browser’s print option;
• Contract conclusion: the Contract is considered concluded when the order form reaches the Seller’s server and the order information has been preliminarily verified as correct;
• Order confirmation: after submitting the order, you will receive an email at the address provided during the purchase process, confirming that the Seller has received your order (the “Order Confirmation”). The Customer agrees to check the accuracy of the data contained in the confirmation and promptly notify the Seller of any corrections at the email address info@mydolcevitaitaly.com;
• Invoice: the Seller will provide a courtesy copy of the invoice upon the Customer’s request;
• Order cancellation: The Seller may cancel the order in the cases referred to in section 4.3 and if the Customer fails to pay the due amounts for the service, as better detailed below.

4.2. By placing an order, the Customer declares that they have read and understood all the instructions provided during the purchase process and that they fully accept these General Terms and Conditions of Sale. By submitting the order, the Customer expressly acknowledges the obligation to pay the price and any other due amounts under these General Terms and Conditions of Sale, and that the order cannot be modified or canceled.

4.3. Orders are subject to acceptance by the Seller, who reserves the right, at its sole discretion, to reject any order, including but not limited to the following cases:

1. a) the order cannot be fulfilled due to errors in the information provided by the Customer at the time of submission (e.g., payment card details; expiration date; billing address errors; misleading information);
2. b) an error occurred on the Website, such as an error regarding the price or service description;
3. c) an error occurred in the availability of the service.

 

4.4.  The purchase contract will be deemed automatically terminated in the event of non-payment, even partial, of the price of the services and any other additional costs as indicated in the order (“Total Amount Due”). If the Total Amount Due is not paid or if the payment is not successfully processed, the purchase contract will be automatically terminated pursuant to and for the purposes of Article 1456 of the Italian Civil Code. The Customer will be notified of such termination and the resulting cancellation of the order.

4.5. Pursuant to Article 12 of Legislative Decree 70/2003, the Owner informs the Customer that each order submitted is stored in digital or paper format at the company’s registered office, in accordance with criteria of confidentiality and security. The Customer may request a copy from the Seller at any time.

5. SERVICES AVAILABLE ON THE SITE

5.1. Services Offered
The Seller offers a 5 hours rental service for vintage-inspired outfits plus accessories (“Il Classico”), plus a map with hidden gems photo spot and local recommendations, personalized styling to create your perfect look and a professional makeup station with all the tools you need for quick touch-ups,  optional luxury accessories (“Luxury Add-Ons”), hairdresser, make up, tourist guide and a professional photography session.

• Il Classico:: €250, which includes rental a Dolce Vita-inspired look (dress or top and bottom), shoes, bag, hat or foulard, sunglasses, and jewellery, a map, styling session and makeup tools.
• Il Sogno : 400€ which includes everything from “Il Classico” and 2-hour professional photo shoot.
• Luxury Add-Ons: optional items available for an additional cost ranging from €30 to €100.

5.2. Location
All services are provided from the Seller’s showroom located at Via Metastasio 18, Rome. All outfit selections are made on-site, and all rented items must be returned to the same location.

5.3. Outfit Selection and Condition
Outfit selections are inspired by the iconic Dolce Vita era and tailored to the Customer’s personal style. While the Seller will endeavour to meet style preferences, specific items cannot be guaranteed due to limited availability. All outfits and accessories are second-hand, professionally cleaned, sanitised, and maintained in good condition. Minor wear and tear may be present. By beginning the experience, the Customer accepts the condition of the rented items. Some pieces are inspired by well-known brands and icons but are not originals.

5.4. Luxury Add-Ons
Luxury Add-Ons consist of premium or designer accessories available for an additional fee. These items are individually priced and are subject to availability. Luxury Add-Ons require the same or greater care than the Classico Outfit. Some of these vintage pieces are available for purchase, and sale prices will be clearly displayed in the showroom.

5.5. Damage, Loss, and Liability
The Customer is fully responsible for all rented items from the moment they are handed over until they are returned to the showroom. Damages including physical damage (e.g., broken heels), stains (e.g., food, wine), or strong odours (e.g., smoke, perfume) may result in charges up to the full replacement value of the item(s). The Seller reserves the right to assess the nature and extent of the damage and determine applicable charges. Minor wear such as small stains or loose buttons will be repaired at the Seller’s expense. In case of theft or loss of items outside the showroom, the Customer will be held liable for the full retail value of the item(s). Customers are strictly prohibited from altering or tailoring the rented garments. Any unauthorised modifications may lead to charges up to the item’s full retail price. The Seller accepts no liability for any personal injury or damage suffered by the Customer or third parties during the experience, including during the photography session or use of rented items.

5.6. Late Returns
Items must be returned within the agreed rental period. A late fee will apply for each hour past the return time, up to a maximum equivalent to the full retail value of the item.

5.7. Photography & Image Rights
By taking part in the experience, the Customer acknowledges and agrees that all photographs and video footage captured during the session are the intellectual property of the Seller. The Seller reserves the right to use such material for promotional, advertising, editorial, and marketing purposes, including but not limited to publication on websites, social media platforms, brochures, and press materials, without the need for further consent or financial compensation to the Customer.
Should the Customer wish to opt out of this usage or request exclusivity over the captured images and videos, a specific written agreement must be arranged and confirmed prior to the experience.
All final photographs and video content captured by the Seller or a contracted photographer will be made available to the Customer at no additional cost.

6. PAYMENTS

6.1. The Customer agrees to pay the price of the Services purchased within the time and manner indicated in these General Terms and Conditions of Sale. All payments must be made exclusively using one of the methods listed in the footer of the Website and described below.

6.2. Credit Cards. Payments by credit or debit card are accepted for the following international circuits: VISA, MASTERCARD, and AMERICAN EXPRESS. If, for any reason, the amount due cannot be charged, the sale process will be automatically canceled and the contract will be terminated pursuant to Article 1456 of the Italian Civil Code. The Customer will be notified via email. The charge will be made at the time the order is submitted. Credit card details are encrypted and transmitted directly to the payment processor without passing through the servers used by the Seller.

6.3. PayPal. Payments via PayPal are accepted. If the Customer chooses PayPal as the payment method, they will be redirected to the PayPal website to complete the payment according to the procedure set out and governed therein. This service uses the most recent and updated SSL security protocols and data encryption. Sensitive data (credit card number, expiration date, and CVV) are never stored on the Website nor are they ever accessed by the Seller.

6.4. In the event of contract termination or in any case of a refund, unless otherwise agreed, the Seller will reimburse the Customer using the same payment method used for the original purchase. If PayPal was used, once the refund order has been issued to the Customer’s PayPal account, the Seller shall not be held responsible for any delays or failures in the crediting process. In such cases, the Customer must directly contact PayPal, their credit card provider, or the digital wallet service used for the payment.

6.5. To ensure payment security, the payment services implement the most recent SSL security protocols and data encryption technologies. For the same purpose of ensuring secure payments, and in accordance with Directive (EU) 2015/2366 (Payment Services Directive 2 or ‘PSD2’), for payments exceeding €30, payment services may require Strong Customer Authentication. The Customer may be asked to authenticate through mobile devices or other tools required by the payment services. Failure to complete this authentication process may result in the inability to finalize the purchase on the Website.

7. PRICES

7.1. The sale prices displayed on the Website are in Euro and include VAT (where applicable) and any other taxes. The price applied to the contractual relationship between the Seller and the Customer will be the one in effect at the time of the order and indicated in the Order Confirmation, without considering any subsequent price increases or decreases, including promotional discounts.

7.2. The price must be paid in full at the time of booking the Service.

7.3. Security Deposit
For the “Classico and Sogno Outfit”, a refundable security deposit of € 200 will be charged on the Customer’s credit card as a security measure. This amount will be fully returned unless one or more items are missing, or returned in a significantly damaged condition.
For the “Luxury Add-Ons”, a refundable security deposit equal to the full retail price of each individual item will be charged on the Customer’s credit card. This amount will be returned, in full or in part, in the event that any of the items are unreturned, lost, or returned in a significantly damaged condition.
The Customer will be informed in writing prior to any charge being made.

 

8. CANCELLATIONS AND RESCHEDULING

8.1. Cancellations of Services must be made by the Customer at least 24 hours in advance to receive a full refund. This applies to both outfit rentals and photography sessions. Cancellations made with less than 24 hours’ notice will not be eligible for a refund.

8.2. If the Seller cancels a Service for any reason, including force majeure events, the Customer will be offered either a full refund or the option to reschedule.

8.3. If the scheduled photographer becomes unavailable due to unforeseen circumstances, the Seller will propose an alternative time or provide a full refund of the photography fee.

8.4. In the event of adverse weather conditions, the Seller will make reasonable efforts to reschedule the Service within a 12-month period or issue a transferable credit to another individual, who will also be subject to these Terms & Conditions.

9. NO SHOW AND LATE ARRIVALS

9.1. No-shows are non-refundable.

9.2. In case of late arrival, the Seller will do its best to accommodate the Customer depending on the availability of staff and merchandise. However, photography sessions cannot be delayed and will be forfeited if the Customer does not arrive on time.

 

10. PRIVACY AND COOKIE POLICY

 

10.1. For information regarding the processing of personal data carried out by the Site, we invite you to read the Privacy Policy.

 

10.2. For information regarding cookies, i.e., small text files that allow preferences of visitors to be stored in order to improve the functionality of the site, simplify navigation by automating procedures, and analyze site usage, we invite you to read the Cookie Policy.

 

11. FORCE MAJEURE

11.1 The Seller disclaims all liability for any failure to fulfill its contractual obligations in the event of force majeure or unforeseeable circumstances.

 

12. ENTIRE AGREEMENT

12.1 These General Terms and Conditions of Sale are comprised of all the clauses contained herein.

12.2 If one or more provisions of these General Terms and Conditions of Sale are found to be invalid or declared as such by law or by a decision of a competent authority, the remaining provisions shall continue to have full force and effect.

 

13. INDEMNITY

The user agrees to use the Site and the Services purchased on the Site solely in accordance with these General Terms and Conditions of Sale, for lawful purposes, and in any case without infringing the rights of the Owner and/or third parties. The user agrees to indemnify the Owner, its employees, or collaborators from any claims for damages or demands made by third parties due to acts or omissions by the user during their interaction with the Site or in connection with purchases made on the Site.

14. APPLICABLE LAW AND JURISDICTION, ALTERNATIVE DISPUTE RESOLUTION

14.1. All contractual relationships between the parties and these General Terms and Conditions of Sale are governed by Italian law.

14.2. For any dispute concerning the application, interpretation, and execution of these General Terms and Conditions of Sale, the competent court shall be that of the place where the consumer resides or has elected domicile.

14.3. The Owner does not adhere to any specific A.D.R. (Alternative Dispute Resolution) entity as referred to in Articles 141-bis et seq. of the Italian Consumer Code.

14.4. The consumer user retains the right to bring the dispute before the competent ordinary court and, where applicable, to seek out-of-court resolution of consumer disputes through the procedures provided for in Part V, Title II-bis of the Consumer Code.

14.5. A user residing in a Member State of the European Union other than Italy may also access the European Small Claims Procedure for any dispute relating to the application, execution, and interpretation of these General Terms and Conditions of Sale, as established by Regulation (EC) No. 861/2007 of the Council of 11 July 2007, provided that the value of the dispute does not exceed €2,000, excluding interest, fees, and expenses. The text of the Regulation is available at www.eur-lex.europa.eu.

15. CUSTOMER SERVICE AND COMPLAINTS

To request information, send communications, request assistance, or submit complaints, the User may contact Customer Service by sending an email to info@mydolcevitaitaly.com

The Seller will respond to complaints as soon as possible and, in any case, within 1 business day of receiving them.